Lighting is the most important element in art displays, not only making the exhibits in the mall look better, but also creating a better atmosphere for supermarket lighting and enhancing the shopping experience of consumers. Lighting is extremely crucial in mall art displays. So how do we choose the right lighting? Next, let’s introduce the characteristics of these lights and thought process behind art displays.
What is “Art Display”?
I believe that many people can often see the word “art display” in their lives, but how many people know what “art display” is?
“Art display” refers to the art of displaying product elements to occupy a certain space so that it has a visual image for enjoyment. Simply put, it is the art of using art display products to convey visual feelings to people.
Art display is a form of spatial art, a discipline that has emerged in modern times. It is a profession with strong comprehensive design skills, incorporating areas such as advertising, interior design, environmental landscape art, and industrial product design.
Among them, art exhibitions can be classified as: opening art displays, festival art displays, seasonal art displays and daily art displays, the most important of which is commercial art displays.
The most important and most common is the commercial art display. What is Commercial Art Display? Commercial art display is a marketing tool that focuses on target customers, creates a new and peculiar environmental atmosphere, and gathers popularity and wins business opportunities for the service body.
Supermarket art display lights
1.Whole: Light should be a visual center of the whole, the brightest part of the entire space.
2.Partial: Lighting design should pay attention to the division of each area, lighting design should be according to the functional division of the exhibition area and consumer preferences for reasonable settings, if you want to reflect the sense of art, then it should be more rich and diverse in the design of lighting.
3.Area: For example: in large shopping malls, or large LED screen advertisements in large supermarkets, the lighting should be coordinated to make the whole scene more vivid and artistic.
4.Common lights are: main light source, auxiliary light source and LED light source. The main light source is a very important part of the lighting of art display equipment, which can provide sufficient main light source to illuminate the entire exhibition area or exhibition area.
Supermarket lighting design
Lighting is the core of the art display in supermarkets, and lighting design mainly divides into two types: localized and holistic. The concept of localized lighting design is to fully utilize the light sources on the surface of the exhibition area or exhibits. This can not only reduce power consumption but also achieve necessary lighting effects.
Localized lighting primarily involves setting appropriate lights within the display area to highlight the surfaces of objects and displays. In practical applications, the lighting design needs to be determined based on the actual situation of the exhibits.
For example, if an exhibit lacks sufficient light overall, localized lighting can be designed to enhance its decorative effect. Some exhibits that are not suitable for outdoor placement or require professional guidance for placement need to use indoor lighting technology.
As for holistic lighting design, there are no specific requirements; it’s only necessary to choose the most appropriate lighting method based on the characteristics of the exhibits and the theme of the display.
Supermarket lighting management
1.Unified command: When executing the visual display design of the mall, an experienced planner should be selected to be responsible for the whole process to ensure that the lighting effect of each hour can be coordinated with the overall display theme.
2.Continuous communication: Lighting and visual merchandising design in a mall is not a one-day task, and planners need to maintain frequent communication with the design team to understand which elements of the design perform well and what maintenance needs to be strengthened.
3.Lighting control: When designing a lighting project, the design team needs to make appropriate adjustments to the lighting in a timely manner. In general, a more experienced person will be selected to be responsible for the design of the lighting part. In the process of visual display planning, attention should be paid to the rationality of the overall design and lighting planning.
